Bad advertising holding back development of Internet television
By Cliff Etzel • Mar 18th, 2008 • Category: Content DistributionPodcasting news is reporting that the gap between advertisers & audience is growing.
It’s already apparent that advertisers aren’t sure where to advertise on the Internet, how to advertise in new media or how to measure their success, and they’re spending their money on old media as a result, even though they know traditional advertising is becoming less effective.
According the Podcasting News, “for every $1 advertisers spend on ads in Internet video, they spend $100 on TV ads.”
From what I have observed, advertising campaigns have fallen in line with the lack of solid network programming – treating the viewer as some sort of child, dumbing down the content and the associated advertising that fills the gaps in between.
From the Solo VJ perspective, this article does bring a ray of hope for those looking to develop a business model to distribute solid, intelligent content that also brings a level of creativity to the medium.
Read the full article and decide for yourself.
Cliff Etzel is a regional award winning photojournalist from the Pacific Northwest who has been a visual content creator since 15 years of age. In his past still work, he specialized in photo documentary and slice of life stories. Since discovering the new paradigm of self contained video journalism, he now focuses his energies in the Solo VJ paradigm with an emphasis on people-based stories, environmental, social justice, travel and documentary work through his company, bluprojekt
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Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..
Matt Hanson