Micro Formatting Of Video Content
By Cliff Etzel • Jun 18th, 2008 • Category: Content Distribution
A recent discussion on the NewspaperVideo email list is touching on the flattening of the number of viewers watching video online - but the number of hours is increasing dramatically.
This is a serious issue facing solo vj’s as they look to new distribution methods for their content and one of the issues raised was the “micro-formatting”, or in essence, reducing the size of video content to fit portable devices like iPhones, web enabled PDA’s and other smaller hand held devices.
In April, a PEW study found that 75% of American adults used a mobile phone or web enabled pda and that 10% watched video on that device - that equates to some 9 million viewers of content on mobile devices. That’s not a number to take lightly - especially for solo video journalists looking to find viable venues for distribution of their content.
With recent price cut’s announced on the iPhone to an affordable $199, that can only mean that consumption of video content will increase dramatically.
The question is - who’s ready as a solo vj to make their content available to those potential viewers?
We have all the tools right now to create compelling content - and it doesn’t require mortgaging your life away in order to do so. A high quality camera, shotgun mic, wireless lav, recording media and a way to edit your content - the rest is up to your creativity.
This is but one of the delivery methods that is the credo of the Solo VJ paradigm:
Working as a Solo Vj is an entirely new paradigm for independent television and video production for an entirely new world of video content on demand: broadcast, cable, broadband, wireless, cellphone and beyond.
Cliff Etzel is a regional award winning photojournalist from the Pacific Northwest who has been a visual content creator since 15 years of age. In his past still work, he specialized in photo documentary and slice of life stories. Since discovering the new paradigm of self contained video journalism, he now focus his energies in the Solo VJ paradigm with an emphasis on people-based stories, environmental, social justice, travel and documentary work through his company, bluprojekt
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